Investment Style And Factors | Top 7 Types Of Investment Strategies

Long-term, short-term, age of retirement, industry of interest, projected profit, risk appetite, and other factors influence how or where investors place their money when creating an investment strategy. It is possible for investors to customize their investing Style to meet the specific aims and goals that they have in mind for their money. 

In this article, we’ll go through several types of investing and how each one can help you reach your financial objectives. Consider the following variables before deciding on an investment strategy or style.

Table of Contents

Investment Style and Factors 

  • One of the most important aspects of managing a portfolio of investments is the investing style, which may also be described as an investing strategy or an investment philosophy.
  • Investment style or strategies are sometimes more vital that portfolio managers sometimes openly say what is their investing style to attract investors. 
  • An asset’s qualities and criteria for entry in the portfolio will nearly always be described in such a style statement.

Active -Investment – Approach: 

If you are able to take on additional risk and maintain a careful eye on the patterns and movements of the market, then you might consider adopting an active investing style.

Long-term investors are less likely than short-term investors to undertake active investing. 

By utilizing market timing and selecting specific stocks, you can compete with the market’s performance in the hopes of achieving short-term financial success. 

Tax and transaction fees can be critical issues for active investors because of the frequency and short-term nature of their purchases and sells.

Passive- Investment-Approach:

Passive investing is a good option for those who do not have the time or inclination for constant monitoring of the financial markets. 

When it comes to investing, passive means putting your money to work for you over the long term. Passive investors don’t try to take short-term advantage of the market volatility, instead they track an index. 

Due to diversification and low turnover, tracking an index can result in lower risk as well as cheaper costs.

Growth -Investment -Approach: 

In deciding how long to hold their investments, investors consider the potential return on their investment. 

Investors will put their money into a firm in order to build up their corpus value if they feel that the company will expand in the years to come and that this growth will lead to an increase in the stock’s actual value.

Short-term holding is the preferred strategy for investors who feel a firm will provide good value within the next year or two. It is also up to the investors to decide how long they want to keep their money. 

The growth investing strategy is purchasing the shares of publicly traded firms whose earnings are expanding at a rate that is higher than that of the majority of other companies and are forecasted to continue doing so.

Because of their high P/E ratios, these stocks are generally considered expensive. It is essential to keep in mind that the dividends that these companies often pay are either very low or nonexistent, but that they have the ability to provide this with high gains.

Value -Investment -Approach:

Investing in a firm with the goal of maximizing one’s return by focusing on the company’s real value rather than its market value is an example of the value investing strategy. 

With this strategy, investors are betting that when the market experiences a correction, the value of such undervalued companies would be corrected, resulting in a spike up in price and big returns for investors who sell their stock. 

The goal of value investing is to find discounted or out-of-favor stocks, as opposed to the growth investing strategy.

Value investors believe that the prices of these assets will go up in the near future and attempt to purchase them in advance of this price increase.

Market -Capitalization -Approach:

It is a method of investing known as “market capitalization” that is characterized by the selection of equities depending on the size of the firm. The total value of a company is calculated by multiplying its earnings per share by the amount of stocks (share) it has issued.

  • Investing in small, medium, and large cap stocks can be done in a variety of ways. 
  • Investments in small-capitalization stocks tend to be more volatile. Although the returns on these investments might be higher, the risk associated with them is also significantly higher.
  • Large-cap firms are more secure and have been around longer. Large-cap stocks appeal to many investors due to their high dividends and long-term profitability.

What Kind of Investment Approach Do You Plan to Take?

In terms of investment, there is no such thing as a correct or incorrect way to go about. On the other hand, there is no one-size-fits-all financial strategy that works for everyone. Keep in mind that your personal style is not something that cannot be changed. Your strategy might need to modify as you get aged and as your priorities shift about investments.

A Strategic Map for Success

  • It’s not often that we start a significant project without first doing some level of strategy and planning, but when we do, it’s usually a disaster or fantastic we cannot say it in advance. But it is from our instinct that we decide and believe what would give us satisfied results. 
  • Even a week’s vacation or a few days off from work are constantly planned out in our minds as we work.
  • When it comes to investing, things are a little different. We often take the jump without a clear understanding of the best investment strategy for our current and future situations. 
  • Investing is a risky business unless you have a plan that’s suited to your unique situation and risk tolerance. Hence, it is better to go with best plan and investment style according to factor we mentioned above.


Investors should consider these three investment style characteristics. It’s easier to make long-term investment decisions when you know what kind of investing style you prefer. (Note: This blog is for education purpose and this is not for promotion or advice. Kindly consult professions for any investment related decisions)